Meet the person behind PrestaHeroes
I’m Fred.
I make shops easier to buy from.
You’ve put a lot into your business. Your online shop should work just as hard as you do.
I bring an engineer’s eye to the details that affect a sale: how quickly a page appears, how easily someone finds the right product, and how confidently they reach checkout.
Fred.
Engineer by background.
Shop owner by choice.
Personally invested in the details.
How I got here
From mainframes
to the moments
that make a sale.
I spent 25 years programming IBM mainframes in assembler. That kind of work teaches you to understand what a system is actually doing, pay attention to the small details, and keep digging until you find the cause.
I brought that mindset into ecommerce and founded PrestaHeroes in 2010.
Today, I use it to help shop owners solve practical problems. A slow first impression. A product choice that’s harder than it needs to be. Shipping information that arrives too late. A checkout that asks customers to do too much.
Those are engineering problems with business consequences. That’s where I like to work.
The question behind my work
“What’s making this harder
for the person trying to buy?”
Sometimes the answer is a new feature. Sometimes it’s a better explanation. Sometimes the smartest thing to build is a shorter path.
You’re already looking at my work
This shop is part of the story.
I use PrestaShop for my own business. The navigation, product choices, downloads, and buying experience here are things I work on as a shop owner, too.
Make the next step obvious.
Help people find what they need, understand their options, and move forward without unnecessary clicks or guesswork.
Make the details work together.
Design, performance, product information, and checkout all contribute to the same buying experience. I look at the whole journey.
Make it practical to run.
A good improvement should help you, too. Clear settings, manageable products, and tools that earn their place in your shop.
Some of those solutions become PrestaHeroes modules. You can explore them here, see how I think, and decide whether that approach belongs in your shop.
Explore modules by Fred →Working with me
You bring the business.
I bring ideas worth building.
Tell me what’s frustrating you, what customers struggle with, and where you want to go. I’ll look closely, ask questions, and give you my honest view of what deserves attention first.
If I see a better way, I’ll say so. That’s part of what you’re hiring me for.
A clear scope and a flat-rate quote.
You know what I’m proposing and what it costs before the work starts.
Progress you can follow.
I manage client work in Monday.com so you can see the decisions, updates, and next steps.
The same person from idea to detail.
You speak directly with the person reviewing your shop and doing the work: me.
Let’s start with your shop
Show me what you’re working with.
Send me your shop URL and tell me what you’d most like to improve. I’ll personally review it and share where I see opportunities.
Ask Fred for a free shop review ↗A real conversation. A practical starting point. No obligation.