The way in which Google and other search engines view the content of your online store can be different to what you actually see when you look at a certain page.
The way in which Google and other search engines view the content of your online store can be different to what you actually see when you look at a certain page. Valuable information may be obscured by generic data and your click-through rates from searches will suffer from this. The solution to this is Structured Data. Organizing your information while adhering to a structure will make it easier for search engines to find it, interpret it and display it in creative ways.
Schema.org is a collaborative effort with the continuous goal of creating, promoting and maintaining schemas for structured data on the Internet. While sponsored by four of the largest search engines (Google, Bing, Yahoo and Yandex) there is also substantial community participation.
Besides making it easier for Google and other search engines to properly categorize and index the content on your website, Schema.org integration is used to display rich snippets for your results on searches.
What are Rich Snippets?
Rich snippets are pieces of structured data which allow you to highlight additional details about your products and services, details which are visible in your search results.
1. Star rating from reviews
All your hard work ensuring the quality of your products as well as top-notch customer service can be rewarded by displaying the average review scores within the search results. Click-through rate is guaranteed to increase thanks to simply adding the star rating. This works with reviews from PrestaShop-s included product comment module as well!
2. Price Information
You can provide more value in your search results and one of the most valuable pieces of information is the price of your product. Displaying this information along with availability (In Stock or Pre-orders Open) can stop people for going on the hunt for such information and clicking through to competitor websites.
3. Product Features
Highlight the most important or valuable features of your products! Having these up front will add even more value to your search results and will help convince customers to check out your store and buy from there.
Additional information such as opening hours, location and much more can be highlighted in the rich snippets.