Founded in 2011

I’m Fred, founder of PrestaHeroes.

Long before eCommerce, I worked on mission-critical transaction systems—serving as Lead TPF Communications on American Express authorization platforms, and earlier building systems for major airlines and financial institutions, programming in IBM 360/370 assembler, where uptime, accuracy, and testing weren’t optional.

After retiring from that world, I entered eCommerce early—starting with PrestaShop 1.4—and have spent more than 15 years upgrading, repairing, migrating, and scaling real online stores across the U.S. and Europe. That background defines how PrestaHeroes operates today.

An Agency Built on Ideas, Not Installations

What began as a traditional agency model—intake, delegation, delivery—has evolved into something far more focused and effective. Today, I personally lead every project from concept through execution.

We don’t rely on the PrestaShop ecosystem to solve hard problems. For demanding clients, many solutions simply don’t exist publicly—so we design and build them ourselves. Custom modules, workflows, and UX patterns are created when standard approaches fall short, especially around localization, pricing logic, geo context, performance, abuse mitigation, checkout, shipping, and conversion flow.

I’ve managed thousands of upgrades and migrations, rebuilt stores, rescued broken shops that others refused to touch, and stabilized hacked or failing shops under real traffic. From legacy PrestaShop installs to modern headless or hybrid builds—I’ve seen the edge cases, the undocumented failures, and the quiet breaking points.

What I Deliver

• Project Planning All feedback and work creation is done on Monday.com so you know what is to be done, when and how much it cost.  Don't think you can afford PrestaHereos?  With our experience we can do what others can not do and do it fast and on budget.  No hourly only flat rate affordable quotes.
• Migrations any sysTem to and away from PrestaShop that retain SEO, and performance integrity
• Custom module development built for maintainability, speed, and long-term ownership
• Significantly improved visitor experience using our own in-house modules bases on US best practices.
• Checkout & shipping modernization that improves conversions immediately
• Performance tuning at hosting and using our own performance modules.   No voodoo.

The PrestaHeroes Model

No large teams. No middlemen. No dilution of responsibility. Just expert-level execution, combining decades of hands-on experience with advanced AI systems to accelerate delivery, reduce cost, and improve precision—without sacrificing accountability.

All work is planned and tracked transparently in Monday.com, with clear scope, milestones, and flat-rate pricing agreed upon before development begins. No surprises. No hidden costs. Full visibility from start to finish.

If you need an agency that simply installs modules, PrestaHeroes isn’t the right fit. If you want an agency that brings better ideas than you, challenges assumptions, and tests solutions — that’s why I built PrestaHeroes.