eCommerce Growth / Custom PrestaShop design
A new shop.
A new standard.
I create modern themes around your catalogue, with the design and features to meet—or beat—the best shops in your market.
Start with your shop URL. I’ll research the competition.
Direct to Fred
Show me your shop.
Your shop URL is enough to get started. I’ll take a look and reply personally.
The ambition behind the design
Your market sets the benchmark.
Your shop gets its own identity.
Start with what
makes you different.
Your products, customers and buying decisions shape the creative direction—from imagery and typography to category layouts and product detail.
Know the standard.
Find the opportunity.
I identify and review the leading shops in your sector: how they present their ranges, what they do well and where your shop can offer more.
A distinctive theme.
Features with purpose.
I bring the visual design and functionality together in a new modern theme, built around your brand and the way your customers shop.
Design that understands your vertical
The right look.
The right experience.
Specialist equipment calls for clear specifications and compatibility. Home and lifestyle products benefit from imagery that helps customers picture them in their own space. Outdoor retail can connect activities, advice and related equipment.
I turn that understanding into a coherent design: colour, typography, imagery, page composition and interactions. Your homepage, categories, product pages, cart and checkout all belong to the same visual language.
The features follow the same thinking. Guided collections, useful filters, product options, bundles or delivery reassurance earn their place when they strengthen your particular shop.
What I bring to your project
The designer.
The developer.
The person you talk to.
- Catalogue and competitor research
- A new theme with a consistent visual identity
- Desktop and mobile design considered together
- My own modules where they fit the agreed scope
- Working previews on staging and updates in Monday.com
Built by Fred. Used by Fred.
You’re browsing one of my designs.
PrestaHeroes runs on Momentum, my own modern PrestaShop theme. Its visual identity, product presentation, navigation and shopping features show how design and development come together in a working shop.
From first look to launch
A clear direction.
A working shop you can review.
01 / Research & agree
Define the opportunity.
I review your shop and competitors, then agree the design direction, features, scope and flat-rate price with you.
02 / Design & build
See your new theme.
I build on staging with your actual products. You review the working design directly with me while your live shop keeps operating.
03 / Refine & launch
Bring it all together.
I refine the desktop and mobile details, check the buying journeys and prepare the agreed work for production.
Easy terms available
A retainer to begin. Your satisfaction before the balance.
A retainer gets the agreed work underway. Remaining invoices are payable after that work is live in production and you are completely satisfied. The scope and payment arrangements are agreed before starting.
Outdoor retail design study · Illustrative concept
A visual direction shaped around the products and their market.
Your market. Your next move.
Ready to rule the pool?
Send me your shop URL. I’ll review your catalogue, research your competitors and identify a direction for your new design.